Creative Operations Architect

I build the systems that make creative work.

With a background rooted in the fast-paced world of global beauty and consumer goods, I partner with executive marketing and creative leaders to design operating models that enable better creative, faster decision-making, stronger cross-functional alignment, and measurable business impact.

Where creative excellence meets operational precision.

Brand Stories Told

Client-side and agency-side, I've developed creative work and told stories for some of the world's top brands.

About Me

Elissa Strell

Creative Operations Leader

A career built out of relationship-building, brand ambassadorship, and creative advocacy, I bridge the gap between high-level ambition and execution, ensuring your creative content "engine" runs with the same precision and elegance as your products.

From content strategy to project leadership and execution, I have led global teams to excellence for a host of discerning clients including Tom Ford Beauty, Shiseido Americas, Estée Lauder (Clinique) Goldman Sachs, Verizon, MetLife, and Bacardí.

A lifelong New Jersey resident, I hold a BA in Broadcast & Digital Communications from The George Washington University.

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How I Can Help You

Creative Operations Solutions

Transform in-house creative chaos to creative calm with implementation of scalable content production workflows, AI-led automation, and change management solutions tailored to your team's specific needs.

Two middle age business workers smiling happy and confident. Working together with smile on face hand giving high five at the office

Account Management

Focusing on business outcomes over deliverables, I act as an extension of your business. A strategic partner who listens to the client's needs, I take the time to understand your business priorities, challenges, and goals, and offer thoughtful guidance toward developing high-performing content.

Photo & Video Shoot Production

Plan it. Shoot it. Produce it. Share it. Across your most important media channels, I oversee the end-to-end production lifecycle to ensure high-velocity content creation remains on-brand, on-budget and optimized for multi-channel growth.

work flow

Vendor/Agency Management

Looking for the right agency partner but don't know where to start? I can help you identify the challenge, write the RFP brief, and source the right vendors--building the right pricing model--for your team's needs.

Creative Project Leadership

A project management team is only as good as the leaders who guide them. From proper planning to making business decisions, I partner with stakeholders on alignment first, execution second.

Proofreading / Copy Editing

With over 15 years of marketing campaign experience, I'll ensure your brand voice is consistent and carries editorial precision at every touchpoint.

Creativity takes COURAGE.

- HENRI MATISSE

Video Highlight: Clé de Peau x Benjamin Puckey

Photographer: Stephen & Rebecca

Want to know more? Reach out.

Art is not what you see, but what you make others see.

- EDGAR DEGAS